Online Marketing Analysis Using Google, Ebay And Amazon

Online searches are extremely effective to find not only how popular your topic is, but just how to setup your autoresponder for optimum results.

A huge majority of internet users find what they are seeking by searching, whether they use an over-all web search engine like Bing or even a site-specific motor to wade through consumer mega-sites like e-Bay and Amazon.

An instant explore your topic will reveal how many individuals are interested, and exactly what convinces them to always check products out.


Without a doubt, Google is considered the most popular google search engine–so much so, its title has become a synonym for the work of managing a internet search (i.e., “I could not realize that site that articles the winning lottery numbers, so I simply Googled it.”)

Many internet marketers make increasing their website ranking–the “place in line” the website appears in Google results using their keywords–one regarding the key aspects of their advertising campaigns.

Obtaining a top 10 Google ranking (appearing in the first web page of search results) is comparable to winning an Olympic silver medal into the marketing globe.

How can this allow you to together with your researching the market? By learning the very best search engine results for pages you will find through key words associated with your topic, there is down just what these websites are doing to accomplish s.e. success.

The next steps will allow you to run a powerful and informative Bing search.

1. List key words and keywords relating to your subject. As an example, if the subject is “working from home”, your list of key words could be: work from home, a home based job, work at home, telecommute, telecommuting, at home jobs.

2. Go to your Google webpage and type in your first keyword or expression, then click on “Google Search”.

NOTE: in the event that you are not familiar with Bing, simply clicking “I’m experiencing Lucky” will not make a list of sites; it will require you directly to what Bing has determined probably the most appropriate site for the keyword. However if you are in the feeling for the laugh, you could take to “I’m experiencing Lucky” simply for kicks.

Once you have the serp’s, take a look at pages which can be relevant to your subject (search-engines are by no means precise, and quite often you’ll find outcomes that don’t relate with your topic–or at the least, perhaps not in the manner you had in your mind). The easiest method to try this is always to right-click on the links you wish to see and select “Open in new window.” This will keep carefully the Google serp’s web page open and that means you don’t have to backtrack throughout your web browser to locate it once more.

3. Note how a web sites are presented (is it attractive and easy to read, or does it make your eyes bleed?), what sort of text is regarding the front side page (does it seem informative, or is it all hype? Are there any a lot of spelling and grammar errors?), and whether it has an apparent available item. If you have a niche site counter, note just how many visitors the website has received.

4. Repeat this technique along with the rest of one’s key words. You are going to usually discover the exact same web sites turning up within the top 10 for various, related searches. Spend special attention to these; they are the people you might want to emulate when you create the website for the autoresponder.

NOTE: in the event that you run a Google search on your subject and find only two or three associated websites before the results turn up unrelated material, it may indicate there’s a restricted marketplace for your subject. In this situation you should either rewrite your key words and decide to try once again, or consider selecting a various subject completely.


It’s stated you can purchase anything on eBay, from vehicles and computers to clothes formerly used by superstars.

This massive online consumer marketplace and auction home is really a haven for purchasers and vendors looking for bargains from the comfort of the own homes.

Trying to find products associated with your subject on e-bay can help you home in on your market. It will assist you to determine how much purchasers are willing to pay for products regarding your subject.

Follow these actions to exploit eBay for information:

1. subscribe for a free e-bay account. This personalizes your experience and allows e-bay to offer you appropriate information each time you see.

2. Go to the eBay home page and log in.

3. Choose one of the groups in the left-hand part regarding the web page that’s highly relevant to you topic and browse through the listings, or visit a particular product or subject using the search club near the top of the page.

4. Make note of this price ranges people are able to buy things or services and products pertaining to your subject. This can offer you a basic idea of what things to charge for yours. Also, note how numerous items are available associated with your topic when compared with other subjects. It is not restricted to publications: you may find CDs, sound programs, or one of several forms your product can simply take.

Amazon, the “other” internet consumer giant, is similar to e-Bay in that one can find anything you want to purchase. Amazon’s biggest selection is in media: publications, movies and music; nonetheless they have a huge stock of electronic devices, toys, jewelry, clothes and accessories, and even more. Where e-Bay specializes in offering utilized products through deals and classifieds-style advertising, Amazon carries new services along with a healthier dose of separate vendors touting used wares.

Your function in using Amazon for general market trends is twofold: you can expect to identify your competitors and find out exactly how popular your topic is, and you will become acquainted with just how Amazon works, as you will likely wish to consider making your item available through Amazon.

Here is how to check it out:

1. Sign up for the Amazon account, if you don’t have one. Like e-bay, Amazon lawyer will give you individualized recommendations centered on your searching and buying history, and help keep you updated using the latest available home elevators your subject.

2. Once you have opted, go to the Amazon website and log in (you are automatically logged in; Amazon actually likes checking its customers and sometimes could keep you perpetually signed on, even though you leave the website…)

3. Using the search bar towards the top of the web page, choose “Books” from the dropdown list and key in your subject or keywords. The results you get is both print publications and e-books. Since Amazon deals primarily in new product, it will be possible to look at the retail price of competitive products.

4. Make note of rates while the wide range of titles available associated with your topic. Additionally, you might like to give consideration to looking at the Listmania parts on the item pages you see (you will get this by scrolling straight down regarding the page, nearly to the base). Listmania can be an Amazon program that promotes consumer guidelines by permitting Amazon users to compile lists of these favorite publications on Amazon. Checking out Listmania picks helps you determine what variety of item your target audience is enthusiastic about, and how much they have been prepared to pay for it.

5. Once you locate a item, if you scroll down past Listmania you will find parts on “comparable things by category” and “similar items by topic.” You can flick through the available products linked to your subject in this manner without going back to your search results page.

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